What, can’t make it to the farmers market at Pearl Brewery every Saturday before the lines form? Mason Arnold, a UT-Austin grad who dreamt up Greenling Organic Delivery in Austin four years ago, expanded service to San Anto in 2007 and has been collecting enviro-entrepreneur awards along the way [see the MashUp, September 24, 2008]. Via his innovative shopping and delivery service, Greenling hooks up the potential eaters of organic and/or local products with the farmers and craftsmen who produce ’em. All you have to do is get online, hit a few buttons, and pick a delivery date. Despite the economic downturn — which did cause Greenling to prune — the company currently offers delivery to two-thirds of Ciudad 210, with plans to service the whole tomato.
“There is an underserved demand in San Antonio,” said Arnold. “There are much fewer options for local and organic food.” Arnold is looking for funding from private investors, so that he can ramp up his SATX campaign and expand into the rest of the Lone Star State. His new greenling.com website, which launched July 5, includes additional nutritional information for his comestible offerings and a handy substitution guide to help you shop seasonally without ditching your favorite recipes. Yum.
Published by the San Antonio Current on 07/08/2009. Read it here.
Haylley Johnson 
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